Las Vegas, Nevada: Every year, TV manufacturers promise revolutionary picture quality. Usually, it’s marketing speak, but this year at the Consumer Electronics Show, they might actually mean it.

The big story across the Las Vegas show floor was Micro RGB – a new technology that replaces the standard blue or white LED backlights found in conventional TVs with individually controlled red, green and blue LEDs.

People pass an LG Electronics display during the CES tech show in Las Vegas.Credit: AP

The result is vastly improved colour accuracy, with multiple manufacturers claiming 100 per cent coverage of the BT.2020 colour standard. That’s the holy grail and until now, no consumer TV has achieved it.

Samsung, LG, Hisense and TCL are all pushing hard into this space, but the approaches differ. And so do the prices.

It’s a fair question. The TV industry has a naming problem, and it’s getting worse.

Clear as mud? The key takeaway: Micro RGB is the next evolution of LED-backlit TVs, promising OLED-like colour accuracy with superior brightness. Whether it delivers remains to be seen in real-world testing.

Samsung unveiled what might be the most ambitious TV at CES: a 130-inch Micro RGB prototype that dominated its exhibition space like a cinema screen in a living room. The company clarified this is a technology demonstration rather than a retail product, but it serves a purpose – showcasing what Micro RGB can achieve at scale.

Samsung unveiled the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026.

“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Samsung’s executive vice president of visual display, at the company’s CES briefing. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display.”

What will hit shelves is Samsung’s expanded Micro RGB lineup, ranging from 55 to 115 inches. The 115-inch model (R95H) is........

© The Sydney Morning Herald