I will try and keep my today’s piece on something rather ba­sic and simple, yet perhaps two of the most powerful ele­ments today in international business, which are corporate responsibility and artificial intelligence. Aspects that in the modern-day global corporate environment, challenged by greed & control, are bound to test any company’s and consumer’s mettle in achieving sustainable success in a responsible manner.

The first is summarised in a term that is referred to as ESG - Environmental, social and governance. ESG is a framework used to assess practices and per­formance on sustainability and ethical grounds. In our context, it will be important on how we assess ourselves in terms of others less fortunate than us, in terms of what we can give back to this planet by responsible behaviour from our specific end and how keen are we to equitably share our suc­cesses for collective development. This phenomenon by no means limits itself to rich & poor or to weaker & stronger, gen­der equality, race equality, colour & ethnicity, but to all the in­tangible ways when no one is even observing a corporate in its quest to do the right thing, even if it visibly puts the financials to a momentary material disadvantage.

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