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Financial case for college remains strong, but universities need to add creative thinking to their curriculum

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A college degree was once seen as the golden ticket to landing a well-paying job. But many people are increasingly questioning the value of a four-year degree amid the rising cost of college.

Almost two-thirds of registered voters said in an October 2025 NBC News poll that a four-year college degree isn’t worth the cost – marking an increase from 40% of registered voters who said that college wasn’t worth the cost in June 2013.

Caroline Field Levander, the vice president for global strategy and an English professor at Rice University, argues in her December 2025 book “Invent Ed” that people have lost sight of two factors that made universities great to begin with: invention and creativity.

Amy Lieberman, education editor at The Conversation U.S., spoke with Levander to break down the benefits of going to college and university – and how schools can better demonstrate their enduring value.

How can we measure the value of a college degree?

College graduates earn substantially more than people who do not have a college degree.

The average high school graduate over a 40-year career

© The Conversation