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Winston Weinberg’s Harvey Courts Customers With a Growing Sports Sponsorship Push

Winston Weinberg’s fast-growing legal A.I. company is tapping sports partnerships as its next customer-acquisition channel.

Harvey, the A.I. startup set out to automate the legal industry, is courting the sports world to reach new customers. The OpenAI-backed company, which just closed a $550 million funding round this week, is the first official “legal assistant” to the U.S. Open, securing signage at Arthur Ashe Stadium and select other courts, plus virtual on-court placement in international broadcasts. The tournament runs through this Sunday.

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“The U.S. Open’s fan base, global reach and remarkable brand make them the perfect partner,” Harvey CEO Winston Weinberg said when announcing the partnership in March.

Legal software may seem an unlikely........

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