Kriti Sanon’s Raksha Bandhan ad leaves internet divided – Here’s why

Kriti Sanon’s Raksha Bandhan jewellery ad has divided social media, with some users calling her outfit inappropriate while others defend the actress.

New Delhi: Actress Kriti Sanon’s latest Raksha Bandhan jewellery advertisement has left the internet divided. The actress faced backlash over the choice of outfit in the Raksha Bandhan ad, with some users questioning whether her look was suitable for the festival.

In the commercial, Kriti is seen wearing an Indo-Western outfit comprising bralette with a cape and a draped skirt.

Kriti Sanon look leaves internet divided

While the actor’s look appeared to be a glamorous take on festive fashion, some social media users felt the outfit was too revealing for a Raksha Bandhan-themed advertisement.

The criticism soon moved beyond fashion. A section of users described the outfit as “inappropriate” and questioned why such a look was chosen for a festival campaign. Some even accused the advertisement of promoting what they called a “woke agenda”.

Much of the discussion centred on Kriti‘s blouse, with some users comparing its design to a bra and arguing that it did not fit the traditional image associated with Raksha Bandhan.

A user wrote, “Creative freedom is great, but it shouldn’t change the essence of a sacred tradition. The new #RakshaBandhan ad featuring #KritiSanon misses the mark completely. From an inappropriate festive........

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