A 16 Percent Price Increase Is Enough to Lose Your Loyal Customer

When customers leave, brands often assume they need a new purpose platform or identity. The bigger issue may be price tolerance.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Illustration: Adobe Stock

New survey data just identified your loyal customer’s breaking point.

A DOSS survey of 1,010 U.S. adults found that the median shopper abandons a brand they describe themself as loyal to once its price rises 16........

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