The 2026 World Cup Didn’t Just Break TV Records. It Changed the Economics of Sports Media

Soccer’s biggest moment ever in the United States proved to be a massive business win.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

Ferran Torres #7 of Spain celebrates scoring his team’s first goal during the FIFA World Cup 2026 Final match between Spain and Argentina on July 19, 2026.

Every year, media companies spend billions trying to solve the same problem: how do........

© Inc.com