Unilever Just Acquired Grüns, a Supplement Brand Built on 1 Simple Idea

Grüns built a booming supplement business by getting people to actually take their vitamins.

BY LEILA SHERIDAN, NEWS WRITER

Photo: Courtesy Unilever

Unilever is expanding deeper into the booming wellness market with a new acquisition.

The consumer goods giant announced today that it is acquiring Grüns, a fast-growing supplement brand built around a simple insight.........

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