Gen-Z Is Drinking Less—So How Did BuzzBallz Become a $500 Million Hit?

Even as younger consumers pull back on alcohol, this brightly colored, ready-to-drink cocktail is surging.

BY LEILA SHERIDAN, NEWS WRITER

Illustration: Inc; Photo: BuzzBallz

Gen-Z is pulling back on alcohol, with more young people opting out entirely and a growing share saying drinking culture doesn’t appeal to them.

Nearly two-thirds of Gen-Zers report declining........

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