Every VC Rejected This Beauty Founder’s Plan to Buy His Supplier. He Did It Anyway

Magic Molecule was wary of supply chain issues impacting its business, so it took matters into its own hands.

BY CRISTINA MONTEMAYOR, FREELANCE WRITER

Justin Kerzner. Illustration: Inc.; Photos: Courtesy Magic Molecule

Justin Kerzner and his wife, Chelsea, had a good thing going with Magic Molecule, the beauty they built around hypochlorous acid (HOCl). Founded in 2023, Magic Molecule is named after HOCl, a naturally occurring disinfectant molecule that’s remarkably effective........

© Inc.com