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What Executives at Visa, Intuit, Dropbox, and Upwork Say We’re Getting Wrong About AI

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14.05.2026

What Executives at Visa, Intuit, Dropbox, and Upwork Say We’re Getting Wrong About AI

AI adoption is accelerating—but companies are getting the fundamentals wrong, with real risks already emerging.

EXPERT OPINION BY AMANDA COFFEE, CEO, COFFEE COMMUNICATIONS

Illustration: Getty Images

As AI capabilities accelerate, the conversation remains heavily skewed toward what the technology can do. What’s consistently underestimated is the second-order effects: how AI fails, how it scales, how it reshapes organizations, and how much it depends on human judgment, infrastructure, and........

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