‘Nike Is So Cooked.’ Adidas Goes Viral with New World Cup Campaign as Its Rival Struggles to Find Its Footing

With one month until the World Cup kicks off, Adidas makes an early play to dominate the world’s biggest sporting event.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

adidas Presents Backyard Legends Campaign for the FIFA World Cup 2026. Photo: Adidas

With one month until the first match of the North American World Cup kicks off in Mexico City, football fans have found a new collective rallying cry: Nike is so cooked.

Over the past few days, that retort has spread across social media in response to a new advertisement dropped by the Swoosh’s chief rival: Adidas. The German sportswear giant, which supplies the official game balls for the World Cup, released a star-studded........

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