Mastercard is rethinking its iconic ‘Priceless’ campaign after nearly 30 years

Mastercard’s new marketing chief is putting small businesses at the center of a new global campaign as rising costs, tariffs, and labor challenges pile up.

Mastercard’s new marketing push aims to give America’s 36 million small businesses a morale boost as they face pressures ranging from increased energy prices triggered by war in the Middle East, tariffs that have upended supply chains, and higher labor and operating costs.

On Tuesday, the credit card company debuted its new campaign platform, called “Dreams,” which will run across linear and connected television, social, streaming audio,........

© Fast Company