Plans to unveil a freestanding, double-sided sign at the McDonald's drive‑through restaurant in south Lowestoft were refused after the proposals were described as "incongruous" to the area.

A non illuminated advertisement consent application said the unit at McDonald's Restaurants Ltd on Arbor Lane in Pakefield "is a purpose designed, double sided, mobile, free-standing point-of-sale device to display images of the products and services we sell on the premises."

It added: "This is not a digital sign; the unit contains canvases with a static image and text."

However........

© Eastern Daily Press