Canine Dip and Dive runs at several sites across the region - including at Centre Paws in Barnham Broom Road, Wymondham.

Last year its co-founder, Andrew Brownlie, featured on the BBC programme Dragons' Den, asking for a £10,000 investment in exchange for 5pc of the business.

There will be pool parties for Daschunds (Image: Canine Dip and Dive)

After his pitch to the dragons, Mr Brownlie received a positive reaction, but Steven Bartlett and Deborah Meaden advised him against taking on an investor. 

Rachel Hall, who took over the Wymondham franchise with Tracy Woollard-Kelly in 2024, said the TV exposure was positive for business.

As well as the usual puppy swim, senior swim, private swim, dock diving and pool party sessions, they started running Labrador and Golden Retriever-exclusive pool parties.

But, when it reopens for the new season on Saturday, April 4, another event will be added to the agenda - "Daschund" and "Poo" parties, for Dachshunds and Poodles and all of their crosses.

Separate events will be held for Poodles and their crosses (Image: Canine Dip and Dive)

"Dogs need to be confident swimmers to join our pool parties, so it’s worth booking a solo swim first to get them swimming confidently," Ms Hall said.

"As well as the dog swimming pool, there is a social dog field and a great cafe alongside a range of other dog businesses and a campsite.

"We look forward to welcoming you to the pool."

© Eastern Daily Press