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Why 2019 will be a big year for digital marketing in China

35 16 6
26.12.2018

SEVERAL Asian and global studies have pointed out that Chinese consumers love shopping online and spend an enormous amount of time watching videos, playing games, and chatting with friends on their smartphones.

It’s no surprise then that a new study by AdMaster found that 79 percent of advertisers in China will increase digital marketing spends next year.

The team surveyed 110 advertisers and another 130 digital marketing industry practitioners in China and found that the country’s digital marketing don’t just want to do more on digital but also have a preference for mobile ads.

Analysis reveals that the average increase is about 20 percent, two percent higher than the increase in 2018, even though 2019 is forecasted to be a challenging year for business.

However, the study highlighted that mobile platforms will retain their edge over........

© Asian Correspondent