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This IPL, Hotstar is on a record-breaking spree and it's not over yet

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It is no secret that the Indian Premier League (IPL) is one of the most-watched sporting leagues in the world. Over the years, it has notched up several viewership records for its broadcasters - first, Sony Entertainment Television, and now, Star India. Since 2015, it is being streamed digitally on Hotstar, and the league's reach has grown exponentially ever since.

This year, IPL has garnered a viewership of 267 million on Hotstar within the first three weeks itself, including a global live-streaming record of 12.7 million concurrent viewers. This happened on March 28 during the match between Royal Challengers Bangalore and Mumbai........

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