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Tatiana Sataua

Tatiana Sataua

Fortune

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America’s high school graduating class is projected to shrink 13%. Colleges are already feeling the squeeze

Rising costs and steep tuition discounts are squeezing college budgets just as the pool of prospective students begins to shrink.

yesterday 0

Fortune

Tatiana Sataua

This Gen Xer spent 28 years in a cubicle and never made more than $70,000. At 59, she made $500,000 in the creator economy

Some creators are finding their age can be an advantage as brands try to reach older consumers.

yesterday 7

Fortune

Tatiana Sataua

America’s Mediterranean lunch bowl is booming as NAYA races toward 200 restaurants

Mediterranean fast casual grew 16% last year, and NAYA’s founder is betting the boom can carry his Lebanese chain from 48 locations to 200.

previous day 10

Fortune

Tatiana Sataua

Zohran Mamdani’s business council includes the CEOs of Chobani and Etsy. But Wall Street and Big Tech turned him down

The New York City mayor got 15 business leaders to join his new council, but some of New York’s biggest corporate names are absent.

27.08.2026 4

Fortune

Tatiana Sataua

ChatGPT can now search years of your texts—but security experts are most worried about the people who never opted in

One person can give the AI access to years of conversations without anyone else in those threads granting permission.

26.08.2026 6

Fortune

Tatiana Sataua

Instagram is like a digital cigarette and box of chocolates that ‘encourages gluttony.’ How do you fix that?

“The algorithms change the whole nature of it, and that’s where my chocolate metaphor went awry,” safety advocate Larry Magid told Fortune.

26.08.2026 20

Fortune

Tatiana Sataua

Parents cough up thousands decorating their kids’ dorms even as total college costs hit six figures a year

Families are projected to spend a record $14 billion furnishing college dorms and apartments this year.

24.08.2026 4

Fortune

Tatiana Sataua

Meet the sisters who got dumped by their landlords and were down to their last £15,000 before they built an £8 million business

“There were a lot of tears,” Annabel Lui said, recalling that she and her sister talked for 15 hours about what to do. Their dad said "over my...

22.08.2026 10

Fortune

Tatiana Sataua

Amazon, Uber, DoorDash, and Walmart are taking the delivery wars to the skies

After years of experiments and setbacks, some of America’s biggest delivery companies are racing to make drones mainstream.

21.08.2026 10

Fortune

Tatiana Sataua

Gen Z forced to rewrite the American Dream in the ‘Great Postponement’: Fixer-uppers, side hustles and doing life out of order

"We've not seen challenges in terms of affordability like this in more than a generation," said Wharton professor Susan Wachter.

20.08.2026 5

Fortune

Tatiana Sataua

Meta faces a $1.4 trillion threat that could mean ‘turning in the keys and walking away’—but the stakes of the case reach across tech

The $1.4 trillion figure may be unlikely, but the case could give states a new way to challenge how social media platforms are designed.

20.08.2026 10

Fortune

Tatiana Sataua

The IRS is scrutinizing how UnitedHealth moved money through foreign subsidiaries—and whether it underpaid taxes

The agency wants to raise the health giant's taxable income for four straight years. Neither side will say how much is at stake.

19.08.2026 10

Fortune

Tatiana Sataua

Nelson Peltz might take Wendy’s private following six straight quarterly sales declines as customers flee its poor franchise models and bad marketing

Peltz spent two decades helping shape Wendy's into the burger conglomerate it is today. Now he's considering buying the rest of the struggling chain.

19.08.2026 20

Fortune

Tatiana Sataua

Check your fridge: Nearly 19 million eggs are under the FDA’s most serious recall classification

Nearly 19 million eggs linked to a 98-person salmonella outbreak now carry the FDA's highest-risk classification. Some may still be in fridges.

17.08.2026 9

Fortune

Tatiana Sataua

‘You’re always right with wine’: Meet the woman behind 1 in every 4 bottles of Oregon wine sold in America.

Amy Prosenjak spent 20 years scaling Oregon's biggest wine business. Now she's producing less and following the consumer.

15.08.2026 10

Fortune

Tatiana Sataua

Meet a 29-year-old influencer who calls herself a tradwife—but she’s really more of a homesteader

Traditional living is drawing younger consumers and becoming big business as creators turn old-fashioned skills into modern commerce.

14.08.2026 10

Fortune

Tatiana Sataua

Dating apps are swiping left on the features that made them as Gen Z looks for love in real life

Online dating is betting on fewer swipes, better matches and more real-life experiences to win over Gen Z.

14.08.2026 20

Fortune

Tatiana Sataua

Meet ChatTJB, the “AI” chatbot with no AI, no algorithm and no LLM. It’s just one guy and 10,000 volunteers typing back

There's no AI behind ChatTJB, just a former Google employee and soon, more than 10,000 volunteers answering strangers' questions in his place.

12.08.2026 20

Fortune

Tatiana Sataua

‘Your back’s against the wall’: How two Gen-Z founders bet everything on a Brooklyn laundromat

Their advisers said building a laundromat from scratch was a mistake. Ireland McCaughey and Ben Razin knew they could prove them wrong.

09.08.2026 10

Fortune

Tatiana Sataua

Fashion’s biggest brands spent years letting eBay and Depop resell their clothes. Now they want the money.

Secondhand apparel is on track to hit $393 billion by 2030—and brands no longer want eBay and Poshmark collecting all of it.

06.08.2026 40

Fortune

Tatiana Sataua

Elon Musk says SpaceX data centers will crush competitors because having rocket scientists is like the Yankees ‘playing a little league team’

Musk said the rocket scientist behind SpaceX’s reusable rockets gives the company an edge in building AI data centers as rivals race to expand...

04.08.2026 10

Fortune

Tatiana Sataua

A loneliness epidemic is creating a new type of third space: the one built around curiosity

As loneliness and screen fatigue grow, a new kind of gathering space is booming—one built on curiosity instead of caffeine.

01.08.2026 10

Fortune

Tatiana Sataua

This Dutch bookseller thought a request for 3,000 copies was ‘spam or phishing.’ Instead, AI companies are scanning and destroying books to train AI

"I was shocked!" Pieter de Vries of Haarlem told Fortune. He said several other Dutch antiquarian booksellers received the same request.

31.07.2026 10

Fortune

Tatiana Sataua

The rise of ‘conspicuous waiting’: The 19th-century economic theory that explains why Gen Z posts their place in line

Gen Z isn't just waiting in line. Thorstein Veblen would have recognized exactly what they're doing.

31.07.2026 10

Fortune

Tatiana Sataua

Instagram cracks down on growing ‘pervert glasses’ problem with Meta Ray-Bans

It highlights a new privacy challenge for Meta: not in the data that it collects, but how people use its AI glasses in public.

28.07.2026 10

Fortune

Tatiana Sataua

Why lotteries can make winning feel more valuable than buying

From Broadway drawings to free sports tickets, lotteries distribute scarce experiences. One economist says they reveal demand.

26.07.2026 20

Fortune

Tatiana Sataua

Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’

"A font isn't a brand," says Metaforce consultant Allen Adamson. Meanwhile, Gen Z is letting the memes fly.

23.07.2026 20

Fortune

Tatiana Sataua

‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’

The New York mayor's proposal would require landlords, brokers and listing platforms to disclose AI-generated or digitally altered rental photos.

22.07.2026 20

Fortune

Tatiana Sataua

Cybercriminals are cashing in on the World Cup by selling stolen streaming accounts

Fans looking to avoid paying for World Cup broadcasts are fueling a booming black market for stolen streaming accounts worth nearly $220 million,...

18.07.2026 30

Fortune

Tatiana Sataua

Businesses are experimenting with cheaper Chinese AI models as U.S. rivals get more expensive

Lower costs and open-source availability are prompting some companies to experiment with Chinese AI models, even as security concerns remain.

17.07.2026 20

Fortune

Tatiana Sataua

‘We did not adapt and move quickly enough’: IBM CEO’s admission of weakness fails to prevent historic 25% stock crash

The impact on IBM is double,” Constellation Research’s Holger Mueller told Fortune, saying that IBM’s data really “shows the AI pull.

15.07.2026 20

Fortune

Tatiana Sataua

‘New York will lead the way’: NYS Gov. Hochul’s data center moratorium includes a new model for funding AI infrastructure

New York is the first state to impose a data center moratorium, as AI's infrastructure boom begins to face public and political resistance.

14.07.2026 20

Fortune

Tatiana Sataua