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Scott Baradell__Business 2 Community |
A 81,000-person study found personal growth ranks second on the list of what people want from AI. Only 6% say AI has actually delivered on it.
It was the biggest marketing moment of the year. Here’s how to use it without spending a ton of money.
In the AI era, original thinking gets absorbed into the knowledge base fast — but attribution often doesn't come along for the ride. I know because...
Economic uncertainty doesn't turn consumers into bargain hunters. It turns them into skeptics. Here's what that means for your brand.
AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI...
Billions of dollars are betting that physical labor is about to get a lot cheaper. Every business that depends on it should be thinking about what...
Your compliance process is often the only experience contractors have with your company — make it count.
Many companies obsess over every touchpoint a customer might encounter. The experience their own employees have every day is often a different story.
AI phishing works because it exploits the way people communicate at work. Fixing it requires security teams and communications leaders working...
When AI recommends a brand, it's drawing on the same trust signals your most diligent buyers have always used. Understanding that changes everything...
B2B marketing teams are generating more PR coverage, more content and more data than ever. But activity without alignment is just noise.
The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.
The AI era doesn't reward great media coverage or great SEO or great content; it rewards firms that have built all three into a single, coherent...
Brands that run headfirst into AI-driven processes may be accidentally automating away their most valuable asset: credibility. Keeping humans in the...
Recent research into the environmental footprint of digital infrastructure sheds light on why concern about tech's impact hasn't translated into...
In today's zero-forgiveness digital environment, even brief glitches can instantly reshape how users judge credibility, safety and whether a business...
Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.
AI is transforming grief tech into growth tech, turning digital legacies into powerful tools of influence for brands and entrepreneurs.
High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will...
What entrepreneurs can learn from the ultimate reputation rehab story
You landed the press hit — now what? Here's how to turn credibility into clicks and clicks into customers.
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