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Scott Baradell__Business 2 Community |
In the AI era, original thinking gets absorbed into the knowledge base fast — but attribution often doesn't come along for the ride. I know because...
Economic uncertainty doesn't turn consumers into bargain hunters. It turns them into skeptics. Here's what that means for your brand.
AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI...
Billions of dollars are betting that physical labor is about to get a lot cheaper. Every business that depends on it should be thinking about what...
Your compliance process is often the only experience contractors have with your company — make it count.
Many companies obsess over every touchpoint a customer might encounter. The experience their own employees have every day is often a different story.
AI phishing works because it exploits the way people communicate at work. Fixing it requires security teams and communications leaders working...
When AI recommends a brand, it's drawing on the same trust signals your most diligent buyers have always used. Understanding that changes everything...
B2B marketing teams are generating more PR coverage, more content and more data than ever. But activity without alignment is just noise.
The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.
The AI era doesn't reward great media coverage or great SEO or great content; it rewards firms that have built all three into a single, coherent...
Brands that run headfirst into AI-driven processes may be accidentally automating away their most valuable asset: credibility. Keeping humans in the...
Recent research into the environmental footprint of digital infrastructure sheds light on why concern about tech's impact hasn't translated into...
In today's zero-forgiveness digital environment, even brief glitches can instantly reshape how users judge credibility, safety and whether a business...
Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.
AI is transforming grief tech into growth tech, turning digital legacies into powerful tools of influence for brands and entrepreneurs.
High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will...
What entrepreneurs can learn from the ultimate reputation rehab story
You landed the press hit — now what? Here's how to turn credibility into clicks and clicks into customers.
A new class of operational technologies is quietly transforming how retailers engage customers — by empowering the people and processes behind the...
Today's young workers want more than better wages — they want a voice in shaping the future. Here's how unions can evolve their brand to meet the...
When most people hear the word "compliance," they think of legal audits, tax filings or data privacy checklists. And yes, compliance can mean all...
From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.
When employees feel seen and heard, innovation flourishes, engagement soars, and profits follow.
The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper...
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