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When I decided to start my business more than 10 years ago, I wasn’t entirely sure where it would take me. But I knew who I wanted to join me on...
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Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best...
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Instagram isn’t only popular among sighted users. There are many legally blind people with active Instagram accounts. In fact, according to the...
With an advertising audience of more than a billion people, Instagram has proven itself as an effective tool in reaching a variety of audiences....
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Radoan_tanvir / Pixabay Who is your mentor? If you said you don’t have one, you are not alone. Many don’t. I didn’t either until recently. To be...
Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many...
People don’t pay attention to ads, but who can blame them? In this digital age, there’s more clutter than ever to cut through, and researchers...
Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good. *sad trombone*...
Few things can transform your day like receiving a compliment — or giving one. But these interactions can be difficult to navigate, if you can...
Covid-19 had a drastic impact on the economy and human life. Organizations had to go through a huge unforeseen transition from office to working...
Today I have some content writing resources to help you improve your influence and productivity. Here’s four links with tips and tricks to kick...
The other day, I was speaking with a colleague about the state of sales/selling. We started talking about the irony of change, how our jobs are all...
I watch my colleagues at work, says Dee, a Corporate Communications expert. Every day they walk up to the buffet, and they eat absolutely...
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the...
These and many other insights are from Gartner Forecasts Worldwide Public Cloud End-User Spending to Grow 23% in 2021. The pandemic created the...
In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended...
Five years ago, Lewis Hamilton could practically see the future. In The Bleacher Report, he explained how he faced criticism with what would become...
HubSpot’s custom objects feature allows enterprise customers to extend their customer relationship management (CRM) platform to define objects...
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Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives...
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Why it’s time to add speed to your marketing team with data-driven processes. When people talk about bureaucracy they are typically using the word...
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There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content...
Every website consists of chunks of text segments and not all those segments are significant for the readers. As a website owner, you might find...
Give your social media manager the tools to succeed If you just hired, or need to hire, a social media manager, it’s important to set them up for...
You got into marketing for a reason. You’re a free-thinking creative who excels at understanding what people want, and you obsess over what your...
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This is part one in a series about air gaps and data security architectures. Read Beyond Air Gaps: Why a Bunkered Data Architecture is Key for part...
You read somewhere that social campaigns would lead to positive ROI. You were told your campaigns would drive insane traffic and generate...
Online conferencing technology has been around since the 1990s, but the word “webinar” didn’t appear until 1998. Most people’s first...
It’s not the latest and greatest playbook, or a conversational intelligence tool, or even hiring top sales trainers. What will help your sales...
If you’re an entrepreneur, you already encounter numerous relationships on a daily basis: with your business vendors; with your contract workers...
“Consistency is the main key to success” When we see someone successful in life, we are always quick to assume that they have a certain secret...
While designing the website for your business, you may find yourself faced with the question, Do you need a Copywriter? With compelling benefits,...
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Predictive analytics can be a powerful tool for your business as it will help you anticipate customer behaviors and align more closely to their...
What is predictive content personalisation? The amount of content users now create and interact with has grown exponentially, and the profound...
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During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the...
The need for test automation framework has brewed up in the minds of many software testers. Stakeholders now understand that implementing an...
As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity management changes, it seems as...
With such easy access to the internet, the freelance writing business today has seen a massive boom. Every business has a website. And the success...
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