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Topping the list of cloud computing trends 2021 is…drumroll please…cloud optimization! This is according to data collected by the annual State...
It’s been almost a year since the lockdown (I know that’s exactly what you wanted to hear). We’ve settled into new routines and grown accustomed...
How much time do you spend every week presenting new ideas? Working on getting buy-in from your boss for a special project? Competing for new...
How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and...
Largely due to COVID-19 and the related bills passed by Congress, 2020 brought with it notable tax changes. In this article, we will go over the...
The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but...
Last week when snow flooded the Indianapolis roads, delivery trucks had a hard time making it into neighborhoods. The mail was delayed a few days,...
Staying Ahead of the Puck that is Google with Michael Cottam “I skate to where the puck is going, not where it has been.” — Wayne Gretzky....
If you aren’t taking advantage of user-generated content marketing to fuel your brand, you may be neglecting a huge source of marketing...
It’s been said that slow and steady wins the race. In the race towards digital transformation, 2020 proved that there was no time for slow and...
We are approaching one year in virtual mode. We’ve pivoted. We have and are applying for our PPP loans. We’ve shifted our meetings to Zoom....
DC/OS stands for Data Center Operating System. Essentially, it allows you to manage multiple machines or nodes as if they were a single pool of...
It’s funny, every once in a while I find myself in similar conversations with different executives. Each starts in a different place, but the...
When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the...
It can be easy for employees to get burnt out or feel unmotivated, especially in the sales industry. Whether it comes from a lack of incentives,...
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason...
Wondering how to open a business bank account or why you might need one? Although it’s possible to run a small business using your personal bank...
qimono / Pixabay It is too soon to say that humanity has the upper hand on the Coronavirus, but data coming in recently is undoubtedly encouraging....
It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the...
These days, data has become more valuable in our economy than oil. There have been many discussions about the individual value of your personal...
More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the...
Thanks to social media, one person’s praise or criticism can reach hundreds, thousands or even millions of people in an afternoon. So, it’s no...
Shoppers have countless options when looking for new things to buy online. A simple search can lead to thousands of businesses that are all...
Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see:...
When the Alliance for Board Diversity partnered with Deloitte to examine the gender and racial representation of Fortune 500 boardrooms, their...
Without a doubt, providing an excellent experience for customers is one of every business’s main priorities to achieve success. This is the same...
This was a line from the Bruce Springsteen song “Thunder Road” many years ago. I thought of it this week in terms of my business and how it...
Customer experience is not a fad or a trend or a buzzy phrase. And yet, organizations often treat it like it is. That’s why the foundational work...
The pace at which new mobile applications are getting introduced in the market is mind-boggling. Companies are increasingly using mobile...
There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention....
Between 2017 and 2022, the enterprise resource planning (ERP) market is expected to accumulate $47 billion in revenue. A compound annual growth...
Content creation is the process of generating ideas for topics that appeal to your audience. It is creating written or visual content around those...
One of the best ways to exponentially increase your sales, traffic, and user engagement is through product pages. When someone lands on your site,...
geralt / Pixabay Whether it’s seizing upon a new growth opportunity, solving a current business obstacle, or implementing a companywide change,...
If you’ve been in the SaaS industry for a while, you would have a fair idea of how important training videos are for SaaS product users. Here’s...
A chargeback is when a customer’s bank forces a reversal of a transaction payment to the merchant, and having excessive chargebacks can sink your...
Building a business requires fortitude, faith, and a lot of grit. You’re hustling every day, meeting with clients, leading a team, solving...
SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it...
Free-Photos / Pixabay I’ve been doing some advisory board work lately. This is fun because I get a chance to help root out some of the most...
Has nearly a year of working from home left you feeling not as productive as you used to be? Or do you feel like you’re in good shape? Last fall,...
Don’t work from bed. You want your bed to be a place of peace and calm, not work stress. Liz Grossman Kitoyi The situation we are in right now,...
ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research,...
Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut...
One of the best ways to build your online network, is by leaving comments that add value on other people’s posts. What do I mean by leaving a...
In the modern digitally-driven world, it is no surprise that visibility on Google is key to your success as a business. While many businesses know...
A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their...
Your business is active on Instagram and you’re creating awesome content. At first, your pages get followers and engagement. But after a while,...
As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake...
During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting...
Reducing friction is all about creating an easier experience for the customer. In my book, The Convenience Revolution , I identify six ways to...
As I like to tell Lone Wolf online store owners, their superpower over their bigger and better-funded competitors is “Customer Service”....
LinkedIn is a great place to grow your professional network and make valuable business connections — but only if your page and presence on the...
You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in...
With less than 10 years left to meet the bold imperatives set forth in 2015 by the Sustainable Development Goals (SDGs), the key question now is...
The COVID-19 pandemic brought on new and unprecedented challenges for retailers, from fluctuating consumer demand to the need for a safety-centric,...
If you think your industry will not be affected by the video craze, think again. Video is all hot, both for big brand names as well as...
For people searching for love online, it has become a little difficult due to scammers’ hell-bent on catfishing vulnerable people. The Federal...
Building backlinks is one of the most effective tactics your business can use to boost your website’s presence. The more backlinks you acquire...
Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create...
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook...
The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your...
Whether you’re new to the industry or a weathered veteran, you know that the programmatic advertising space can be complex. The endless...
ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email...
Are you thinking about expanding your social media marketing efforts to the world of TikTok? If so, you couldn’t have picked a better time. This...
What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to...
The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic....
Unless you’ve been hiding under a rock, we’re guessing you’ve heard of Clubhouse. The latest app on the social media scene is causing a stir,...
An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online...
Although the classic and simple “I Heart NY” tagline remains culturally significant, things in place branding have changed a lot since the 1970s...
Today, offshoring has become a highly successful idea for many software companies. Fewer labour costs, extensive talent pool, and infinite scaling...
4 Reasons Why Eye Contact is Everything in Public Speaking Ever considered why some people attract their audience immensely while others do not?...
To say, ‘change is hard’ is to quote the blatantly obvious. To add, ‘but change is necessary’ is to pour salt in the wound of many a leader...
Online marketing for your retail store might seem simple: You want to draw more customers to your store’s website. But this objective requires...
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to...
Image source: Pixabay.com Getting vaccinations into arms remains problematic in the United States and around the world. The logistics of moving the...
Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the...
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if...
Solo entrepreneurs benefit from publicity in a multitude of ways. If you’re not already using publicity to promote your brand and business, now is...
Help! My Google Ads campaigns are not working! No worries, in this article, I will cover the most common reasons your Google Ads campaigns aren’t...
Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong...
The scene that comes to mind is from Kindergarten Cop. The fire alarm goes off, and John Kimble (Arnold Schwarzenegger) attempts to shepherd the...
Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below...
During our Zoom meeting last week, a client was worrying about how little attention he’s given to the formal development of his team members in...
When most people think about solopreneurship, they’re struck by the idea that they can be their own boss, work when they feel like it, and follow...
In my previous post, I talked about some of the ways that Agile leaders foster negative behaviors on agile teams by measuring the wrong things. The...
2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in...
There is an art to Facebook ads. With companies of every size running campaigns — from $10 a day to $1000 a day — the most successful ads are...
It’s clear that COVID-19 has changed the way we do business. We’ve needed to adjust communication within a business, update the way we connect...
A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware,...
Social selling doesn’t come easy. It’s a grind. It’s a long-term strategy that requires a daily commitment before the results start to become...
Imagine you’re stuck in traffic on the way to the airport. You call your airline to see about getting on another flight but the hold time is...
One of the most effective ways to improve customer retention — and thus improve your business — is by being empathetic and asking your customers...
In the span of a few months, millions of people were laid off, furloughed, or transitioned to remote work. In April 2020, the unemployment rate...
A small business needn’t stay small forever. In fact, you may already consider ways in which you can help your business grow into a global brand –...
The 2021 Marketing word of the year will be “Agility”. With significant COVID-triggered challenges and opportunities, one thing is for certain...
When it comes to writing blogs for your website or ecommerce shop, not only do you want them to inform your readers about topics relating to what...
Giving employee feedback is important for a number of reasons. Employees should be aware of their performance and what the company expects from...
Today’s shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern...
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