menu_open Columnists
Sasha Rogelberg

Sasha Rogelberg

Fortune

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says

“Green Dot Assist,” an AI-powered virtual assistant, is intended to simplify baristas’ jobs and fulfill orders faster.

yesterday 10

Fortune

Sasha Rogelberg

Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere

Some economists have deemed consultants useless, but AI assistance could just be the old challenge in new clothing.

previous day 1

Fortune

Sasha Rogelberg

Jet fuel supply disruptions are comparable to 9/11 and could take months to replenish even if Hormuz Strait is reopening, airline trade group warns

IATA director Willie Walsh said unlike crude, jet fuel does not appear to have strategic reserves, causing the aviation industry to jump into action...

thursday 3

Fortune

Sasha Rogelberg

Jamie Dimon warned high taxes would push business out of New York, but the city is honing its edge over Miami in attracting top talent, report finds

More skilled professionals are moving to New York than Florida, according to a white paper from real estate firm JLL shared exclusively with Fortune.

08.04.2026 3

Fortune

Sasha Rogelberg

2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran

China’s “petroyuan” system is a player in a way that it wasn’t before.

07.04.2026 4

Fortune

Sasha Rogelberg

Polymarket apologizes after letting users bet on downed U.S. pilots in Iran: ‘It should not have been posted’

Prediction market bets on outcomes of the war in Iran have sparked ethical concerns. Polymarket CEO Shayne Coplan said similar markets create “more...

06.04.2026 3

Fortune

Sasha Rogelberg

‘It’s shocking how poorly prepared the administration is’: DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war

Last year, the Trump administration eliminated the Bureau of Energy Resources, which maintained close relationships with private sector oil companies...

05.04.2026 10

Fortune

Sasha Rogelberg

The Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks

“We got to balance potential risks with potential upside,” Kupor said of potential conflicts of interest in government. “I think you can manage...

04.04.2026 20

Fortune

Sasha Rogelberg

The AI kill switch just got harder to find: LLM-powered chatbots will defy orders and deceive users if asked to delete another model, study finds

“We asked AI models to do a simple task,” researchers said. “Instead, they defied their instructions…to preserve their peers.”

03.04.2026 5

Fortune

Sasha Rogelberg

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers

Google in November announced Project Suncatcher, with plans to launch prototype satellites to test AI hardware in 2027.

03.04.2026 10

Fortune

Sasha Rogelberg

How Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue

Bastian said the two companies learned to stop competing for slices of the pie and start asking, “How do we make the pie bigger?”

03.04.2026 10

Fortune

Sasha Rogelberg

Data centers are so hot, their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds

Researchers warn these “heat islands” could have a “remarkable influence on communities and regional welfare,” and affect more than 340...

01.04.2026 10

Fortune

Sasha Rogelberg

Credit card delinquencies among millennials and Gen Z have soared because of sports betting—even in states where it’s illegal, new Fed study finds

Credit delinquencies among sports bettors rose 10% after legalization—and surged 26% for bettors under 40, a Federal Reserve Bank of New York study...

31.03.2026 5

Fortune

Sasha Rogelberg

2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal

"Looks like DOGE is making progress," Zuckerberg wrote to Musk, according to newly unredacted court filings. “Let me know if there's anything else I...

31.03.2026 4

Fortune

Sasha Rogelberg

The federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers

Office of Personnel Management Director Scott Kupor told Fortune the government needs a pipeline of young workers to sustain itself.

31.03.2026 10

Fortune

Sasha Rogelberg

Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue

China has rapidly expanded production capacity thanks to a reliance on solar energy, and Tesla is taking a page from its playbook.

29.03.2026 7

Fortune

Sasha Rogelberg

One AI bubble has already burst. The next one—a ‘rare’ kind—is still growing, economist warns

Capital Economics’ John Higgins noted the price-earnings ratio has already collapsed from its peak—but there’s another metric that hasn’t.

29.03.2026 10

Fortune

Sasha Rogelberg

Apple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’

“I really have disconnected from the technology quite a bit,” Wozniak said in a recent CNN interview.

27.03.2026 3

Fortune

Sasha Rogelberg

Mark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear

As oil steadily climbs above $100 per barrel and Iran rejects a U.S. peace proposal, Moody’s chief economist says recession odds are only getting...

25.03.2026 4

Fortune

Sasha Rogelberg

ICE agents can make twice the salary of TSA employees—and economists warn their pay is more ‘shutdown proof’ than other government jobs

The starting salary for a TSA agent is $34,454, while most make between $46,000 and $55,000 per year.

24.03.2026 6

Fortune

Sasha Rogelberg

Perplexity CEO says AI layoffs aren’t so bad because people hate their jobs anyways: ‘That sort of glorious future is what we should look forward to’

Aravind Srinivas suggested AI will enable a new era of small business entrepreneurship he believes was lost in the early 20th century.

24.03.2026 2

Fortune

Sasha Rogelberg

Starbucks CEO admits the chain ‘ran like a manufacturing facility’

Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing company, either. The secret is something else.

23.03.2026 5

Fortune

Sasha Rogelberg

Largest federal workers union warns ICE agents are not trained to replace TSA and putting them in airports ‘does not fill a gap. It creates one’

President Donald Trump said the ICE officers would be able to conduct immigration arrests, though it was not their primary purpose.

23.03.2026 5

Fortune

Sasha Rogelberg

‘Almost exactly offsetting the boost’: Higher gasoline prices this year could wipe out tax refunds from Trump’s One Big Beautiful Bill Act

Prices at the pump are almost a dollar more per gallon than a month ago following the U.S. strike on Iran and are poised to tick up even higher as the...

22.03.2026 10

Fortune

Sasha Rogelberg

‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead

“Researchers are interested in solving problems that have their curiosity. It’s not like we start off with the same goal of, what’s the future...

21.03.2026 20

Fortune

Sasha Rogelberg

The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say

Luxury brands such as Dior and Gucci each get 20% of their sales from the region, which grew about 6% in 2025.

20.03.2026 7

Fortune

Sasha Rogelberg

Economists agree: You’re not crazy for feeling like the rich get richer, and the poor are doing worse. Welcome to the ‘K-shaped economy’

What was a niche argument about five years ago is suddenly everywhere you look, and it’s taking on the shape of a letter with two jagged edges.

20.03.2026 9

Fortune

Sasha Rogelberg

Lamborghini CEO says ‘disappointing’ EV charging infrastructure contributed to no demand for the luxury automaker’s all-electric line

Stephan Winkelmann said luxury EVs were a nonstarter, but one analyst sees a path forward for the models.

20.03.2026 20

Fortune

Sasha Rogelberg

The Trump Administration’s proposed capital gains tax cut could add nearly $1 trillion to the national debt within the decade, think tank warns

“We need more revenue, not less,” Committee for a Responsible Federal Budget president Maya MacGuineas said.

19.03.2026 20

Fortune

Sasha Rogelberg

Lamborghini is selling a record number of cars—but tariffs are eating its profits

The supercar maker hit a delivery record in 2025, but operating income fell as the CEO admits there's a ceiling on how much costs can be passed to...

19.03.2026 20

Fortune

Sasha Rogelberg

Benchmark’s Bill Gurley: the AI bubble is about to burst—and a reset is coming

"One day, I just think we trip and run out of money," the legendary venture capitalist said. "I do think that moment stands in front of us."

17.03.2026 10

Fortune

Sasha Rogelberg

‘No, we didn’t’: DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit

At DOGE’s inception, Musk claimed the advisory could slash $2 trillion from the U.S. federal budget.

16.03.2026 7

Fortune

Sasha Rogelberg

Ulta Beauty CEO says when you get passed up for career opportunities ‘you can either choose to be bitter or you can be better’

Kecia Steelman stepped into the chief executive role at Ulta 10 months ago after serving as chief operating officer.

15.03.2026 10

Fortune

Sasha Rogelberg

America’s math and reading scores tanked after schools ditched textbooks for screens—and AI could worsen the brain rot

A major Brookings Institute study of more than 500 students and educators across 50 countries found the risks of AI in the classroom “overshadow its...

14.03.2026 30

Fortune

Sasha Rogelberg

Americans are demanding refunds from the $180 billion in tariffs they paid for, and they’re suing companies like Costco to make it happen

A Costco shopper sued the big-box retailer, saying a proposed class of plaintiffs could top 100, and they’re demanding $5 million in tariff refunds.

13.03.2026 8

Fortune

Sasha Rogelberg

If you want a promotion at Accenture, CEO says you’ve got to use AI

“If you want to get promoted, you've got to do the things that we do in order to operate Accenture,” Julie Sweet said.

13.03.2026 20

Fortune

Sasha Rogelberg

Fertilizer prices soar as Strait of Hormuz tensions rise—forcing U.S. farmers to rethink spring planting

Geopolitical turmoil is driving fertilizer prices up 30%, forcing tough crop choices, former USDA chief economist Seth Meyer told Fortune. “A bad...

12.03.2026 8

Fortune

Sasha Rogelberg

‘Proceed with caution’: Elon Musk offers warning after Amazon reportedly held mandatory meeting to address ‘high blast radius’ AI-related incident

“Folks, as you likely know, the availability of the site and related infrastructure has not been good recently,” Dave Treadwell, an Amazon senior...

11.03.2026 20

Fortune

Sasha Rogelberg

Trump’s immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows

Over the last year, following a $170 billion infusion in immigration enforcement, U.S.-born labor participation fell from 61.4% to 61%, federal data...

10.03.2026 9

Fortune

Sasha Rogelberg

‘AI brain fry’ is real — and it’s making workers more exhausted, not more productive, new study finds

Too much AI oversight at work was associated with not just brain fog, but more errors, decision fatigue, and greater intention to quit, Boston...

10.03.2026 9

Fortune

Sasha Rogelberg

Healthcare has been propping up a shaky labor market. For the first time in over four years, the sector shed thousands of jobs

Without healthcare and social assistance jobs, the U.S. labor market would have seen a plummet of about 570,000 jobs in 2025.

09.03.2026 9

Fortune

Sasha Rogelberg

Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power

“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

07.03.2026 50

Fortune

Sasha Rogelberg

Meet the quiet winners of the Supreme Court tariff ruling: hedge funds creating a $100 billion market snapping up rights to importers’ tariff refunds

The market gained attention following allegations Brandon Lutnick, the son of Commerce Secretary Howard Lutnick, participated in the otherwise legal...

07.03.2026 50

Fortune

Sasha Rogelberg

CBO highlights the good news in Trump’s lost tariff revenue hiking the deficit by $2 trillion: lower inflation and unemployment—and higher GDP

In the last year, tariffs were, at least partly, responsible for 166,000 lost blue-collar jobs and $1,700 in annual increased costs for American...

06.03.2026 10

Fortune

Sasha Rogelberg

23,000 cancelled flights and debris raining on Dubai hotels: The Iran war is jeopardizing the $12 trillion global travel industry

“This has destabilized travel on the six populated continents of the earth,” one aviation expert told Fortune.

06.03.2026 40

Fortune

Sasha Rogelberg

Trump’s $175 billion illegal tariff revenue is now accruing interest, and refund delays could be costing American taxpayers $700 million a month

“Consumers will be the biggest losers here,” a Cato Institute economist told Fortune.

04.03.2026 10

Fortune

Sasha Rogelberg

OpenAI investor Vinod Khosla predicts today’s five year olds won’t ever need to get jobs thanks to AI

“The need to work will go away,” Khosla said. “People will still work on the things they want to work on, not because they need to work.”

04.03.2026 40

Fortune

Sasha Rogelberg

Oil markets are bracing for $100 barrels and a redux of a 1970s-era crisis but ‘three times the scale,’ analyst warns

U.S. gas prices rose 40% as a result of the 1973 oil shock, and prices at the pump are threatening to increase again as a result of the U.S. and...

03.03.2026 20

Fortune

Sasha Rogelberg

American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting

Neuroscientist Jared Cooney Horvath warns the U.S.’s $30 billion bet on laptops in schools has made Gen Z less cognitively capable than their parents.

01.03.2026 50

Fortune

Sasha Rogelberg

MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs

Morrison, who was Scott’s mentor at Princeton University, once called the philanthropist “one of the best students I’ve ever had in my...

01.03.2026 10

Fortune

Sasha Rogelberg