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Emily Reynolds BerghEntrepreneur |
In honor of Ethics Month for the public relations industry, which is observed in September each year, it's an opportune time to examine not just the...
Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids' phones out at the dinner table...
Today's marketplace seems to have a pretty good grip on what creates a positive brand image in the consumer's mind. Guidance from influencers abounds;...
Storytelling in PR fosters emotional connections, builds trust and drives audience engagement.Effective storytelling in PR requires understanding your...
I recently wrote a piece here on what ROI really looks like in company PR campaigns. Consider this part 2 of that discussion because we'll now go...
In the world of public relations, the method of distributing a press release can significantly impact its reach and impact. Two common distribution...
Everywhere you look — everywhere: into other cars on the road, in line at the grocery store, on the bleachers at your kid's soccer game — you see...
There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the...
The debate over AI-generated content shows no sign of slowing down. In fact, when the Writers Guild of America sought to establish guardrails around...
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over...
No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same...
There was a time when it was standard in the PR world to wait weeks or even months to learn if a client's news was published. Even the daily...
We likely can all agree that new employees need to be onboarded correctly to succeed at a company over the long term. But I've also found over the...
You're at your desk. It's the last place you want to be right now, amid a crazy-busy week, with hundreds of unopened emails in your inbox and a...
It's a story as old as time. Two people marry. They decide to go into business together because, hey, why not? They're already each other's best...
In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their...
Part of running a business is learning what makes you run. Some business owners are focused on productivity, profits or personnel. Some prioritize...
Do you know when you've "arrived" these days? When you're on a podcast, either as the host or a guest! I may be exaggerating just a little, but a good...
"Stay in your lane." We hear it all the time now — in our professional lives, in our personal lives, in our relationships. It's a turn of phrase...
Now that my children are getting older, I find myself meeting their needs less at home and more outside the home — more specifically, instead of...
When I started out as a marketer of both people and places, I'd learn as much as I could about my clients and then create collateral that presented...
At lunch with a potential client recently, he said something interesting: "Every mistake that is made in my company is ultimately my fault, and yet...
Like most things in life, being both an entrepreneur and a parent is a delicate balancing act. It would be wonderful if the demands of business and...
The world of entrepreneurship is more fast-paced than ever. In my case, I spearhead my own PR agency, run a household of five kids and serve on...
Let's clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is a wholly creative...
In the dynamic world of entrepreneurship, client relationships are the lifeblood of success, especially at a small firm like mine. However, not every...
I've been in PR for a long time now, and in that span, I've seen many things change. The magazines I used to write for are now virtually all online....
Over the last 15 years or so that I've been running my PR business, a lot has changed in the U.S. political and socioeconomic landscape. But what...
More and more businesses are recognizing the value of public relations to put them — and keep them — on the map of today's highly competitive,...
I don't know about you, but "over" is the most-used prefix in my lexicon these days. More often than not, I'm overworked, overwhelmed, overtired and...
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