Everywhere you look — everywhere: into other cars on the road, in line at the grocery store, on the bleachers at your kid's soccer game — you see people looking down at their phones, endlessly scrolling away with one thumb. The world I inhabit, the realm of public relations and marketing, has been infiltrated by social media platforms that have become the most direct and immediate route to public exposure and brand building.

Don't get me wrong: I'm not complaining. Creating social media content has become a staple of the PR firm I've been running for the last........

© Entrepreneur