Do you know when you've "arrived" these days? When you're on a podcast, either as the host or a guest! I may be exaggerating just a little, but a good barometer of success in the current marketplace is being deemed worthy of a guest appearance on a podcast. It means you've attracted interest. It means you have the power to generate an audience. It means someone believes you have something important to say and to share.

So when you get the chance, you'll want to be prepared. As head of my own PR firm, part of my role is prepping and grooming clients for podcast appearances. Here are the coaching tips I pass on to my clients so they can take the best advantage of participating in America's newest favorite media channel.

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As ubiquitous as podcasts have become, it's........

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