"Stay in your lane." We hear it all the time now — in our professional lives, in our personal lives, in our relationships. It's a turn of phrase that advises us to stick to what we know, guides us to specialize instead of generalize and encourages us to find a niche market and hold on to it. Sounds like good advice, right?

I'm not so sure, actually. When I launched my PR business over a decade ago, I did just that: I concentrated on the market segment I knew best and aimed my services at only them. But over the years, I found myself curiously peeking into different industries, wondering how my business would change and how I would evolve personally if I pushed myself to try to enter new business sectors.

Business owners have the luxury of trying to keep things fresh and exciting for themselves, and although I certainly have enough challenges in my personal life, it's amazing how I always seem to be inviting new challenges in my professional life. I think it's because it keeps me energized and on my toes. The world is moving so fast, technology is advancing so rapidly that I feel like my business simply has to transform in kind with the climate in which it operates.

That's why this is my new advice to fellow entrepreneurs: Master your lane, yes … but then have a little fun on the road, changing lanes and passing your competition as you enjoy the ride of traversing multiple highways and byways!

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