Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids' phones out at the dinner table (okay, I admit it, sometimes Mom's and Dad's too). But some things have improved — like smart appliances that use less energy and water, booking an all-inclusive vacation with just a few clicks, and being able to track your kids on those phones of theirs.

Arguably, the best advancement our culture has seen in modern times is the increased sensitivity we now have to the critical importance of honoring and advocating for all the amazing diversity out there among us — all the freedom people are gaining to be who they are, all the pride people are feeling in living as their authentic selves, and all the acceptance the majority of Americans are working toward as an educated and enlightened culture, dedicated to fairness, justice, and equality.

At my PR firm, endorsing DEI is just a given — it's not up for debate. I personally see no downside to it, and I believe it only enriches our workspaces. Part of that endorsement is weaving DEI principles into my own and my clients' PR campaigns, and when it comes to this commitment, there's both a why and a how.

Related: How to Implement Effective DEI Initiatives — A 4-Step Guide for Chief Diversity Officers

The reasons to incorporate the values of diversity and inclusivity into........

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