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Arthur Solomon

Arthur Solomon

Sports Business Journal

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Why public relations strategy in promoting sporting events should change

It couldn’t have been a very happy new year for the United States Olympic family or for their offspring, the Salt Lake City-Utah Committee for the...

15.01.2025 4

Sports Business Journal

Arthur Solomon

Brands should consider WNBA and other growth sports for their marketing spend

When I was the SVP/Sports Marketing guru at Burson-Marsteller, a client whose corporation was a longtime sponsor of sports events told me that he...

04.12.2024 6

Sports Business Journal

Arthur Solomon