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The Esports Observer
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Online competition platform and tournament organizer FACEIT has announced HyperX as the first sponsor for its Collegiate Leagues program. The...
Atlanta-based esports organization Ghost Gaming has secured RESPAWN Products as its exclusive gaming furniture partner. RESPAWN will provide its...
Toronto Stock Exchange Venture Exchange (TSXV) listed Engine Media Holdings (formerly Torque Esports and Millennial Esports) announced that it has...
Nasdaq-traded Allied Esports Entertainment received an unsolicited proposal from casino and racetrack operator Bally’s Corporation to acquire all...
The League of Legends esports world has been lit aflame this week thanks to reporting from Travis Gafford that the LCS team owners are actively...
Following a model that was established in Brazil from Final Level and LOUD content creation, the esports organization paiN Gaming is also launching...
Two more esports organizations have joined the growing online chess craze, with Premier signing ChessCoachNet host Frank Johnson and Noble...
China’s top educational institution, Peking University, announced that it has launched a three-month-long training class from Jan. 16 – April...
Esports Entertainment Group has expanded its portfolio of traditional sports team partners, adding the New England Patriots and New England...
Southeast esports organization EVOS Esports announced a partnership with Hepmil Creators’ Network (HCN) for the Indonesian market. EVOS made the...
London-based esports organization Fnatic has announced that it has renewed its partnership with LeTou , a global online gaming entertainment...
Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal...
EPOS has become the latest partner of ESL ANZ Champs through a two-year deal with ESL Gaming Australia . According to a release, this is the first...
Procter & Gamble brand Gillette is bringing back its Gaming Alliance endorsement program for 2021, with 11 streamers taking part including...
French esports organization Team Vitality has announced a partnership with gaming controller brand SCUF Gaming . The partnership will focus on Team...
The YMCA will announce later today that it is working with Chicago-based tournament platform operator LeagueSpot to build out a national esports...
Mobile-focused esports organization Tribe Gaming has announced a new partnership deal with gaming peripherals manufacturer Razer . Razer will serve...
The gaming chair brand MaxRacer is the first sponsor of the Brazilian “eNational Team,” an initiative by the Brazilian Soccer Confederation (CBF,...
Overwolf , the company behind an all-in-one technology platform that enables creators to build, distribute, and monetize in-game apps and mods,...
Theorycraft Games, a new game development company founded by Riot Games , Bungie , Blizzard , and Valve Software veterans, announced that it has...
Immortals Gaming Club has become the latest esports organization to sign a partnership agreement with social analytics firm Zoomph . As with...
Esports organization Pittsburgh Knights has secured a partnership with Boost Gaming , an online store for gaming-related gift cards and in-game...
The Indian Gaming League (IGL) parent company, House of Gaming Pvt. Ltd., announced that it has raised a $500K USD strategic investment from...
California-based interactive live streaming platform Maestro Interactive announced that it has secured a $15M USD Series B financing round from...
The Brazilian branch of the French websites holding Webedia launched a Hearthstone tournament with sponsorship by the digital bank Digio. The Digio...
G4, the gaming network that Comcast Spectacor is reincarnating this year, announced this afternoon a handful of executive hires, as it ramps up...
Nasdaq-traded racing game developer, publisher, and esports ecosystem provider Motorsport Games announced Wednesday that it has entered into a...
Some of the most recognizable traditional sports players in the world wear Oakley . Now, Oakley can add Call of Duty League All-Star Seth...
Another Green Bay Packer is jumping into esports. Marquez Valdes-Scantling,a stand-out wide receiver for the NFL team, has partnered with...
While it would be prudent to celebrate International Women’s Day on its upcoming March 8 date, Gen.G , the Korean multi-esport organization owned...
North America based esports organization Complexity Gaming has partnered with Dairy MAX to promote esports player performance and proper...
Global motor oils and lubricants brand Motul is now the main sponsor of two Gran Turismo Sport tournaments in Brazil, the ApexGT Racing League,...
Grand Theft Auto V is having a resurgence that shows no signs of slowing down, causing some interesting shake-ups in the streamer rankings. Valheim...
Fortnite and Unreal Engine maker Epic Games has acquired Tonic Games Group , the developers of the popular battle royale party game, Fall Guys:...
Regional League of Legends competition Prime League has secured a partnership with supermarket chain ALDI which will serve as the league’s...
A few days after announcing Razer and TNT Energy Drink as sponsors , the recently-founded Brazilian esports organization Fluxo signed the digital...
Deloitte Gaming and Vodafone Giants parent company Good Game Group (GG Group) announced a strategic partnership to develop esports-related products...
Publicly-traded Danish esports organization Astralis Group announced Tuesday that it has hired Anders Drost Mickleit as its new partnerships...
North American esports organization CLG announced a multi-year partnership with Logitech brand Logitech G on Monday. Financial terms of the deal...
Australian esports business knowledge platform GGWP Academy announced that it has raised a 350K AUD ($270K USD) pre-seed financing round from an...
During the month of February 2021, The Esports Observer tracked 15 investments raised by esports-relevant companies. Disclosed investments amounted...
Verizon is announcing this week that it is significantly expanding its sponsorship presence with Riot Games , gaining additional inventory that...
Brazilian electric motorbikes manufacturer Voltz Motors announced on Monday that it is entering the esports scene by sponsoring Imperial Esports ....
Australia-based esports, gaming, and technology consulting firm BIG Esports announced that it has been appointed by Singapore-based PC and console...
Halina Malik has left the Cleveland Cavaliers to join gaming-focused social networking platform eFuse as its new marketing and partnerships...
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