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Cricket in America: Lessons from the past, opportunities ahead

In June, legendary rivals India and Pakistan played on Long Island, N.Y., in front of 34,000 fans as cricket took center stage in America with the...

yesterday 3

Sports Business Journal

Prasad Malmandi

More than a checkbox: Athlete mental health deserves the same attention as physical training

In recent years, there has been a positive shift toward normalizing the conversation surrounding mental health in sports. Athletes such as Simone...

yesterday 0

Sports Business Journal

Brook Choulet

Startup LOVB leans on ‘community-up’ intentionality

Startup LOVB leans on ‘community-up’ intentionality

Be disciplined. Prioritize community. Plan for sustainability. When you talk to League One Volleyball (LOVB) co-founder and CEO Katlyn Gao, she...

monday 1

Sports Business Journal

Shira Springer

Sports organizations must adapt to the calendar and invest in engagement

Spectator sports in the U.S. are an immersive experience, and fans tend to live through them rather than around them. Not surprisingly, a...

17.01.2025 1

Sports Business Journal

Michael Nilsson

Formula 1’s rising female fan base is powerful opportunity for brands

It is no secret that female fandom in sports continues to thrive globally, with nearly three out of four women proclaiming themselves avid fans...

16.01.2025 2

Sports Business Journal

Robin Lickliter

Why public relations strategy in promoting sporting events should change

It couldn’t have been a very happy new year for the United States Olympic family or for their offspring, the Salt Lake City-Utah Committee for...

14.01.2025 1

Sports Business Journal

Arthur Solomon