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Bill SuttonSports Business Journal |
I have consulted and written about ticket sales for the past 20-plus years. I am excited about opportunities with AI and the increasing applications...
Soccer fandom in the United States has increased substantially since our hosting of the World Cup in 1994 — manifested by participation,...
Through my time at the NBA and my consulting practice, I have seen time and time again how important transparent and inclusive communication is to...
I was reminiscing with some colleagues about my NBA days and the early days of TMBO when a thought occurred to me. We were focused on ticket sales,...
Dear Santa: It was particularly hard to be a Pirates fan this year. My season hopes were dashed on Opening Day despite the Pirates having the best...
Some years ago in one of my SBJ Sutton Impact columns, I described the elements of WORTH and their importance in creating an experience. Those...
My good friend Dr. Andy Gillentine and I are writing a book based upon my last lecture at the USF Vinik program in 2019 called “WWID — What Would...
I unabashedly love Oklahoma and Oklahomans. I went to school there (three degrees from Oklahoma State), met my wife of 52 years there and still make...
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