Unfortunately, most Americans are well aware of shrinkflation, where food companies reduce the sizes of their products while the price remains the same at the grocery store. You see this in fast food restaurants when you pick up a burger and feel like your hand has grown a few inches, and at the supermarket when you buy a box of cookies, it weighs less than it did a few weeks ago. Companies use this strategy when they think you’ll be less likely to notice a dip in quantity than a hike in the price.

We see something similar in the world of retail, particularly fast fashion. Fast fashion offers cheaper garments made from low-quality materials that last about as long as the trend does, so people can throw them away and buy the next hot thing. This can be a real problem because fast fashion harms the environment and leads to exploitative labor practices. And the tough part is—even for the most conscious of consumer, it's hard to escape from.

Here's a prime example of what this looks like in the real world. A few months ago, a TikTokker named Tom (@SideMoneyTom), popular for making videos about consumer products, went viral for a video where he called out shoe manufacturers for dropping their quality while keeping prices high. “So many of you guys want to shoot the messenger, but look, it's not my fault shoes are made out of Styrofoam and oil now,” Tom says in a TikTok with over 528,000 views. “It's literally every shoe you look at now. It's not even just the cheap ones. I can find hundred dollar plus pairs of shoes all day long with glue squeezing out of their Styrofoam cracks.”

Replying to @Oscar Magaña shoes are done #fyp #shoes #foryou

Tom notes that recently, shoes have been made with foam soles instead of rubber. Both have pros and cons. Foam is a little more comfortable, but rubber lasts a lot longer. Rubber shoes keep shape and support over time and are much more durable. Conversely, foam shoes compress over time, losing their support and comfort. When companies sell cheaper shoes that wear out more quickly, they make much more money because you must keep replacing them.

In the video, Tom adds that many companies that used to have shoes made with rubber heels, such as Carhartt and Timberland, have switched to foam. This is an interesting choice for brands that pride themselves on selling durable products.

Cora Harrington, a writer and lingerie expert, says that companies aren't entirely to blame. Americans don’t want to pay higher prices. “People don’t exactly want to pay more for all that stuff,” Harrington told Vox. "So what has to happen if everything is more expensive and the customers still want to pay the same price, something has to be cut and that’s often going to be the quality of the garment.”

“There is an entire generation of consumers at this point that doesn’t actually know what high-quality clothing feels like and looks like,” Harrington continues. “It gets easier, I think, for consumers to just not know any better.”

Replying to @donkles #shoes #fyp #sketchers #nike

Many commenters have noticed the decline in shoe quality and praised Tom for pointing it out. "I am so happy I’m not the only one who is baffled by shoes being made of styrofoam and then being upcharged for them," one commenter wrote. "When shoes started being named some version of 'Air Light Cloud float,' my thought was it was because they went from quality rubber to cheap foam and less materials,” another commenter added.

Tom believes the decline in shoe quality is an example of a more significant trend affecting American consumers' products: quality is decreasing while prices remain the same. “The quality of everything is going to hell, and the prices are going up," Tom concludes his video. "The problem is, so many of us have just become used to it that we keep buying it, and we basically allow them to dumb down the quality of everything. Everything in our lives. These shoes are just the tip of the iceberg. Start thinking about it in your life. What are you gonna allow to be garbage quality?"

This article originally appeared in March. It has been updated.

Millennial parents and Boomer grandparents don't always see eye to eye on parenting and grandparenting. Now, Millennial parents are uniting on a nightmare Boomer grandparenting trend that sees them "excessively gifting" their grandkids with tons of both new and old *unwanted* stuff during visits.

Ohio mom Rose Grady (@nps.in.a.pod) shared her "Boomer grandparent" experience in a funny and relatable video. "Just a millennial mom watching her boomer parents bring three full loads of 'treasures' into her home," she wrote in the overlay.

Grady can be seen looking out the window of her home at her Boomer mom and dad carrying bags and boxes up her driveway after several visits. The distressed and contemplative look on Grady's is speaking to plenty of Millennial moms.

Today's "treasure" highlight was the mobile that hung in my nursery... #boomerparents #boomers #boomersbelike #millennialsoftiktok #millenialmom #motherdaughter

Grady captioned the video, "Today's 'treasure' highlight was the mobile that hung in my nursery..."

The humorous video resonated with with fellow Millennial parents. "Straight to the trash when they leave," one viewer commented. Another added, "I always say 'if you don’t want it in yours, we don’t want it in ours' 😂."

Even more Millennial parents have shared and discussed their situations with Boomer grandparents buying their kids too much stuff on Reddit. "Both my mother and my MIL love buying and sending toys, books, clothes, etc. I don't want to be ungrateful but we just don't need it and don't have the space. I have brought this up politely in 'we are all out of drawers for that' but it hasn't slowed things down," one explained. "I think part of the issue is that the grandparents live in different cities and vacation a lot. They don't get to see our daughter much so they buy stuff instead."

Another Millennial parent shared, "While the intention is very kind behind these, all the grandparents are very aware that we do not need, nor wish to receive these gifts in such an excessive volume - as it creates a daily struggle to store and accommodate in our home. I struggle to keep on top of tidying as it is, and this is a massive added challenge."

Millennial mom struggles to organize her son's room.Image via Canva/fotostorm

So, why are Boomer grandparents excessively gifting? "Boomer grandparents may be the first grandparent generation to have accumulated the substantial discretionary funds that enables them to spend money on their grandchildren," Sari Goodman, a Certified Parent Educator and founder of

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