If the big supermarkets want to win back our trust, they just need to change a few tiny things. Here’s 25 of them.
1: Don’t use queuing at the checkout as a weapon to force people into the self-checkout. If you want to change habits, make the self-checkout better, not the normal checkout worse.
2: Speaking of which, the self-checkout now has more surveillance cameras than a prison. You end up feeling you should comb your hair before entering.
Raising prices faster than the rate of inflation? We’re onto you, Colesworth.Credit: iStock
3: Also, can we cut down on the sense that we’re stealing when using the self-checkout? Enough of the “unexpected accusation in the bagging area”.
4: The fruit and veg section now has more Australian flags than a political rally, but still the garlic comes from China and the oranges from California. When your dinner is better travelled than you are, it’s a problem. Australia is big. Surely, all year round, we can grow garlic?
5: Stop moving stuff around. We understand the cunning plan: constantly move the eggs, and while we’re searching for the eggs, we’ll walk past some biscuits and fall prey to temptation. The technique may be effective but, boy, it’s annoying.
6: Don’t mistreat your suppliers. Many are farmers. Australians quite like farmers.
7: If there are two brands of Australian olive oil and your rewards scheme is pushing us to buy one of them, don’t always make it the more expensive one. Otherwise, by following your prompts, we end up with a loyalty tax, rather than a loyalty reward.
8: Forget the tomatoes in the wicker baskets. We’re not in a farmers market down at the local park and a wicker basket won’t convince us otherwise.
25 ways the big supermarkets can win back our trust
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07.03.2024
If the big supermarkets want to win back our trust, they just need to change a few tiny things. Here’s 25 of them.
1: Don’t use queuing at the checkout as a weapon to force people into the self-checkout. If you want to change habits, make the self-checkout better, not the normal checkout worse.
2: Speaking of which, the self-checkout now has more surveillance cameras than a prison. You end up feeling you should comb your........
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