Prime Minister Mark Carney shakes hands with Chinese President Xi Jinping in Gyeongju, China, in October, 2025. Justin Trudeau was the last Canadian prime minister to visit Beijing in December, 2017.Adrian Wyld/The Canadian Press

Jacob Cooke is the chief executive of WPIC Marketing Technologies, a Beijing-based firm that advises global brands in Asian markets.

Prime Minister Mark Carney could consider a slight diversion on his trip to Beijing.

On the frozen ponds of Chaoyang Park or on Houhai lake, Mr. Carney would see thousands of Beijing residents ice skating, many decked out in Canada Goose, Moose Knuckles or Arc’teryx. He would see games of shinny, with players sporting NHL jerseys and gear from Bauer or CCM. Winter sports have been booming in China in the wake of the 2022 Olympics. Mr. Carney might be tempted to lace up the skates himself.

He might also pass a Tim Hortons or two – China has over 1,000 Tims across more than 90 cities. In China, Tims’ stores use hockey sticks as door handles and staff wear red plaid shirts.

This country’s image is popular in China. The Canadian lifestyle and its association with nature and healthy living sells in........

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