In a world grappling with overflowing landfills, single-use plastics, and the environmental cost of celebrations, a new wave of entrepreneurs is quietly reimagining what sustainability can look like. From biodegradable packaging to eco-conscious fashion, young innovators across India are proving that businesses can be both impactful and environmentally responsible. 

Among them is Saina Sahni, founder of Zirow, whose zero-waste event management company is turning flowers, leaves, and natural materials into alternatives for plastic-heavy celebrations.

Recently, Saina was recognised with the ET Young Changemaker ‘Women in Sustainability’ award at the ET Women Conclave 2026 – a moment that not only celebrates her work but also shines a spotlight on the growing movement of sustainable startups in India.

When celebrations create less waste

Events and celebrations are often associated with excess — plastic cutlery, thermocol decor, disposable packaging, and heaps of waste left behind after a few hours of festivities. It was this gap that........

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