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OpenAI is testing AI agents that chat with users on behalf of advertisers

The Sponsored Agents feature lets users start conversations with business-backed agents after clicking an ad in ChatGPT

Samuel Boivin/NurPhoto via Getty Images

OpenAI announced a test of interactive AI agents that users can engage with after clicking ads inside ChatGPT, deepening its push into advertising with new tools and partnerships involving HubSpot and Shopify $SHOP.

The feature, called Sponsored Agents, gives users who tap an ad the option of opening a dialogue with an AI agent backed by that advertiser. As an example, OpenAI described a shopper who clicks an ad for a dining table and may have questions about dimensions, seating capacity, or how to maintain the finish. After the interaction, users can follow a........

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