Nestlé is tweaking food recipes to appeal to people on weight loss drugs
Nestlé is tweaking food recipes to appeal to people on weight loss drugs
The company's marketing chief says GLP-1 drugs dull taste perception, prompting recipe changes that may include more spices and pepper
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Nestlé is reformulating some of its products to account for the dulled taste perception that can accompany GLP-1 weight loss drugs, according to The Wall Street Journal.
Marketing chief David Rennie said that shifting eating habits prompted the company to run packaged food trials with consumers to map out how GLP-1 use affects the way people experience flavor. "People don't want to eat as much on........
