Blood pressure levels are regularly high in the paint aisles of home improvement stores as tense shoppers ponder what colors to paint their kitchen, family room, kids’ bedrooms, etc.

Neuroscience can help people distressed by all those color choices. Colors can:

Also good to know:

Science can make your time in the paint aisle much, much more pleasant—and it much less likely that you’ll need to visit it again soon because a new color “is just not right.”

References

Kenneth Fehrman and Cherie Fehrman. 2000. Color: The Secret Influence, Prentice Hall; New York.

Frank Mahnke. 1996.Color, Environment, and Human Response. Van Nostrand Rainhold; New York.

Joy Malnar and Frank Vodvarka. 2004. Sensory Design. University of Minnesota Press; Minneapolis.

QOSHE - Color Your World for the Life You Want to Live - Sally Augustin Ph.d
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Color Your World for the Life You Want to Live

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12.02.2024

Blood pressure levels are regularly high in the paint aisles of home improvement stores as tense shoppers ponder what colors to paint their kitchen, family room, kids’ bedrooms, etc.........

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