As linear TV fades, social platforms are racing to become the next big screen for entertainment. Nikos Pekiaridis/NurPhoto via Getty Images

Is social media the new TV? Cable and linear television have been in decline for years, especially as younger generations consume more entertainment on their phones. In response, traditional studios and streaming services have been experimenting with social platforms. Peacock tested the waters by uploading clips from its comedy Killing It to TikTok, while Paramount broke its 2006 film Mean Girls into several parts on the same platform.

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At the same time, microdramas—short, bite-sized video series designed for mobile viewing—have surged in popularity. Networks like TelevisaUnivision and Telemundo have been launching original microdramas. Earlier this month at CES, Disney announced it would begin releasing “microcontent” on Disney . But what happens when social media doesn’t just live on phones and starts moving into traditional TV screens and........

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