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Hyundai takes its Tuscon camping in new campaign

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Hyundai’s latest campaign for the Tuscon SUV showcases the car’s new remote features with the story of two novice campers chasing their runaway tent.

Created by Innocean, the ‘Made for It. Even If You’re Not’ campaign aims to connect with metropolitan customers by highlighting the reliability and high tech features of the vehicle including remote start and aircon control from an app.

Innocean creative Chris Wilson stated: “People don’t really test their SUVs in the wild. There are way more SUVs in the Bondi Junction Westfield carpark than there are in the bush.”

Roy Leibowitz,........

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