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Adland thrown government lifeline, with four-year visas to help cover skills shortage

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The Media Federation of Australia (MFA) and Communications Council have welcomed the introduction of a five-year labour agreement for the advertising industry.

Under the Advertising Industry Labour Agreement (AILA), approved businesses in the industry will be able to sponsor overseas workers for roles that cannot be filled by the local market.

MFA CEO Sophie Madden said while the industry supports the local market, we didn’t have the numbers to properly resource the industry.

“The Australian advertising industry strongly supports Australian jobs first. But if we’re to maintain our status as one of the top advertising countries around the world, we need to be able to access the best-experienced talent........

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