By Lorin Krenn

Every winter we are told January will fix everything. We hear the same message: join the gym, reset your habits, transform your life.

But habit formation does not begin with a date on the calendar. Change grows through ordinary choices repeated over time.

Gyms, diet brands and influencers understand this cycle well, and the post-Christmas guilt market is profitable. Young people scroll through transformation plans and shake ads positioned as quick solutions. The promise is fast and emotionally charged. A protein shake is linked to strength or validation. People are not buying nutrition alone. They are buying how they hope to feel.

Products are not the enemy. They can support progress when used wisely. The issue appears when we expect them to reinvent us in four weeks. Real growth develops from within, through repeated behaviour.

Willpower is rarely the true barrier. Unrealistic expectations are. We are encouraged to overhaul our lifestyle overnight: reduce alcohol, train daily, meditate regularly and wake early. It........

© LBC