By Kirsty Gale

We are being brainwashed by negative media and unsuccessful retail brands into believing that the high street is dead. That shoppers have moved online. That we should pull the shutters down and accept defeat.

Do not be fooled. I believe this narrative is a disguise, an attempt to excuse failing businesses that have not put customer service and investment at the forefront. This is not just my opinion; I am speaking from experience.

I run Red Carpet Ready, the UK’s largest dress specialist retailer. We don’t sell dresses online, yet have just had one of the busiest years in our history, with customers travelling from all over the country to visit us in person.

So why are so many high street retailers closing their doors for good?

For years, the high street has tried to compete with the internet on the internet’s terms. That is a........

© LBC