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Introducing the periodic table of community strategy

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19.05.2022

This article first appeared on Guild. It has been lightly edited and republished with permission from the author

A Periodic Table is a simple way of getting the fundamental elements of a community strategy onto a single page.

Hopefully, it is helpful to those of you getting started with a community. It is also a useful reference and teaching aid for those of you who have been doing communities for decades. It was also a great excuse for creating something colourful and beautiful to share. Let’s take a look at the table, and I will explain my thinking along the way.

I have focused on 10 elements of community strategy, as follows:

Community goals

All communities should support some kind of measurable goal.

If you are investing in community as a brand or organisation, community should support your primary business goals - whether that is to generate ideas and insight, to sell more, to get closer to your customers and prospects, to increase brand awareness, drive meaningful change, to power customer support, co-create things....and the list goes on.

I have focused on aligning community to goals that apply mainly to business and organisations. Hopefully, this can help people more easily make the connection between organisational objectives and how community might help you achieve them.

Of course, you may just have a very simple set of objectives for your community - for example, to learn more, to have fun and to connect to amazing people around the world.

Community management roles

Depending on the size and complexity of your community strategy, your budget and the platform you choose, there may be a number of different community roles.

From community sponsors to community owners, community admins, community hosts, community moderators, community analysts etc.

I have also cheekily added chief community officer as many of us believe that it is time to recognise just how strategic community specialists are - and the powerful role they play creating value in organisations today.

In truth, most communities are devised, built and run by a single community manager. If that is you, at least this element of........

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