Yet another app, a host of promises, and a whole new catchline. The result is a 9.8% sprint in Swiggy shares this week.

The food delivery giant has come up with a “pinky promise” to deliver “affordable” meal options with its Toing app, which seems to be clearly targeted towards Gen Z and young working professionals.

Its pitch about “honest” prices and “dependable delivery” via Toing is currently available in Pune only, but it raises a few familiar and fundamental questions.

What about the promises of honest pricing for those ordering from the mother app where increasingly steeper fees are leaving consumers........

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