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Anthropic Adds Watermarks In Claude Content As Deepfakes Run Amok

As AI-generated content floods the internet, differentiating machine output from human work has emerged as a defining problem. While regulators…

yesterday 9

Inc42

Gaurav B

Inside Dark Store Festive Stock Up Strategy

August is here, and India’s biggest shopping months are just around the corner. From Raksha Bandhan and Ganesh Chaturthi to…

yesterday 3

Inc42

Bismah M

Eternal’s Enterprise AI Turn: Why The Zomato Parent Spun Out Nugget

Eternal’s AI venture Nugget has quietly pulled off a surprise even by Blinkit or Zomato’s standards. Nugget, an enterprise AI…

previous day 10

Inc42

Debarghya S

Ola Electric’s Comeback Quarter Comes With A Caveat

Under deep public scrutiny, Bhavish Aggarwal’s Ola Electric has spent the past year trying to fix a business that had…

previous day 10

Inc42

Team Inc42

UPI’s Free Ride Is Over

In the last 10 years, UPI has changed how India transacts. What began as a simple, instant and interoperable way…

sunday 4

Inc42

Anjali J

Inside Nykaa’s Inventory Model: How The Beauty Giant Earns Its Margin

Nykaa was once called the “Amazon of beauty”. And it wasn’t an unfair comparison to some degree. Like Amazon, Nykaa…

08.08.2026 20

Inc42

Shraddha G

New Tax Laws Amendment Bill Clears Path For Simpler Data Centre Incentive Regime

India’s push to become a global cloud and AI infrastructure hub received a boost after the Lok Sabha passed the…

07.08.2026 8

Inc42

Shrishti B

Inside The Economics That May Make Or Break Instant Home Services

On August 2, Urban Company cofounder and CEO Abhiraj Singh Bhal announced that the company’s instant housekeeping service, InstaHelp, had…

06.08.2026 20

Inc42

Debarghya Sil

Meta And WhatsApp’s Moderation Machines Have A Transparency Problem

WhatsApp today is more than just a messaging app. For millions of users, it serves as the primary channel for…

05.08.2026 10

Inc42

Shrishti Bisht

The Devil In The Agent

Imagine an AI agent at an Indian bank tasked with reconciling a failed transaction. In trying to complete the job,…

05.08.2026 8

Inc42

Ankush Das

The Next Frontier For Faith Commerce

Running out of pooja samagri just before an aarti is no longer the household crisis it once was. The missing…

04.08.2026 20

Inc42

Meha Agarwal

Swiggy’s Instamart Turns A Corner

The quick commerce industry in India got a reality check this week as Zepto’s IPO plans were put on hold.…

03.08.2026 20

Inc42

Debarghya Sil

Sarvam’s AI Arsenal

In June, Sarvam AI entered India’s unicorn club, raising $234 Mn (about ₹2,210 Cr) in a $300 Mn Series B…

02.08.2026 20

Inc42

Gargi Sarkar

Bharat Mandot Of Stelcore Group On The Hidden Costs Of Taking Indian Brands Global

What’s driving the next phase of India’s export story? It’s no longer just manufacturing capacity or shipping lanes, but the…

01.08.2026 20

Inc42

Inc42 Brandlabs

Kissht’s Next Growth Play: Better Borrowers, Lower Costs & Loan Against Property

Recently listed NBFC Kissht is entering its “quality over quantity” phase, as it looks to build a more sustainable lending…

01.08.2026 20

Inc42

Palak Sharma

UPI’s Monetisation Moment: Why MDR Is Back On The Table

For nearly six years, Unified Payments Interface (UPI) transactions in India have carried a zero-cost promise: no Merchant Discount Rate…

31.07.2026 30

Inc42

Bismah Malik

CRED After Kunal Shah: Can The ‘Walled Garden’ Business Model Pay For Itself?

For the first five years of CRED’s existence, the question on everyone’s minds was: how will CRED even make money.…

31.07.2026 20

Inc42

Team Inc42

How StockGro Is Building An Intelligence Layer For India’s Next 100 Mn Investors

“Tried everything under the sun… but nothing worked. Good weeks were usually followed by disastrous ones,” wrote marginmemos, an anonymous…

30.07.2026 20

Inc42

Gargi S

How Rubrik is Rewriting the Rules of Cyber Resilience

Opening a banking app, ordering food, or buying a pair of shoes online may not feel remarkable anymore, but what’s…

30.07.2026 20

Inc42

Inc42 B

Fintech’s Second IPO Wave: This Time, It’s About Profits

Almost five years ago, Paytm became one of the first Indian startups, and among the first fintech companies, to make…

29.07.2026 20

Inc42

Lokesh C

BharatGen CEO On Why Models Alone Can’t Help India Gain In The AI Race

With many homegrown foundation model initiatives competing for talent, compute and enterprise mindshare, the question of who will define the…

29.07.2026 20

Inc42

Ankush Das

Fintech Startups To Watch: Startups That Caught Our Eye In July

The month so far has kept the Indian fintech sector busy, with the action shifting from the funding table to…

29.07.2026 40

Inc42

Ankush Das

The AI Layer Powering India’s Farms

AI detects a farmer’s field has been irrigated and automatically shuts off the tubewell. A PepsiCo field agent, sitting hundreds…

29.07.2026 30

Inc42

Meha A

Fashion Commerce Finds Its Plus-Size Fit

For years, extended-size fashion in India has been limited to a separate section, a handful of styles or basic XXL-and-above…

28.07.2026 20

Inc42

Gargi S

Paytm Dreams The AI Dream

Diversification seems to be the common thread running through India’s fintech ecosystem right now. Last week, we took a closer…

27.07.2026 20

Inc42

Debarghya S

Flipkart’s Digital Mall Now Has A Food Court

When Flipkart entered quick commerce last year, many were sceptical of the move, as the ecommerce giant was seen as…

26.07.2026 30

Inc42

Akshit P

Can Parliamentary Panel’s Latest Recommendations Break Crypto Policy Deadlock?

For years, India’s approach towards cryptocurrencies has largely revolved around taxation, anti-money laundering (AML) compliance and transaction...

25.07.2026 20

Inc42

Lokesh C

Inside The Leadership Behind ShareChat’s ₹1,000 Cr Turnaround

Google-backed social media startup ShareChat is planning for a $400 Mn IPO by next year. It crossed ₹1,000 Cr in…

24.07.2026 20

Inc42

Palak S

Inside Zomato’s Monetisation Stack: Where The Margins Come From In Food Delivery

Before 10-minute deliveries, dark stores and quick commerce wars, there were red-shirted Zomato riders racing across cities with pizzas, biryanis…

24.07.2026 20

Inc42

Ankush Das

Why The OpenAI-Hugging Face Incident Is A Wake-Up Call For Enterprises

A tequila bottle accidentally holds down the delete key, destroying a fictional startup’s servers during a live coding showdown. This…

24.07.2026 10

Inc42

Debarghya S

Vikram-1 Test Launch: Skyroot Enters Its Commercial Launch Era, Can It Take On SpaceX?

Last week, Skyroot Aerospace’s Vikram-1 rocket lifted off from the Satish Dhawan Space Centre in Sriharikota, Andhra Pradesh, carrying multiple…

23.07.2026 20

Inc42

Akshit P

Why India Is Betting On Chip Design Startups With ₹1.25 Lakh Cr ISM 2.0

More than four years after the launch of the Semicon India Programme, the Indian government is looking at a new…

22.07.2026 30

Inc42

Ankush Das

The AI Blueprint For Fashion Ecommerce

Fashion ecommerce is entering a new era. The first was about adding intelligence to the customer journey: better search, smarter…

22.07.2026 30

Inc42

Bismah M

Beyond Broking: How Zerodha Is Restacking Its Revenue Pyramid

Zerodha made a name for itself by letting investors easily invest in the stock market and mutual funds. But now…

22.07.2026 30

Inc42

Meha A

The End Of The ROAS Era In D2C?

For over a decade, the D2C playbook was built on a simple premise: buy attention on Meta and Google, acquire…

21.07.2026 20

Inc42

Shraddha G

NVIDIA Wants To Solve India’s GPU Compute Problem, But At What Cost?

Chip giant NVIDIA is all set to change the GPU game across its major markets, and India is no exception.…

20.07.2026 30

Inc42

Gargi S

Why Groww Wants To Be Everything At Once

As India’s largest stockbroker expands into wealth management, AI, global investing, lending and asset management, the next question is whether…

20.07.2026 30

Inc42

Gargi S

BigBasket’s Retreat

“I was in denial of the idea of quick commerce. Back then, if you had asked 100 people whether they…

19.07.2026 30

Inc42

Akshit P

Why RBI’s Data Governance Push Puts Fintech Partners In A Spot

The RBI’s proposed data governance framework could have significant implications for India’s fintech ecosystem, even though the regulatory...

17.07.2026 30

Inc42

Palak S

Decoding Meesho’s Zero-Commission Model & Seller-Centric Revenue Engine

“Meesho wala lag raha hai.” This is a common phrase uttered in Indian cities and metros, almost disparagingly. Meesho has…

17.07.2026 30

Inc42

Lokesh C

DPDP Is Coming Fast But Indian Startups Are Moving At Different Speeds

India’s data protection law is no longer a can that companies can kick down the road. With the Digital Personal…

17.07.2026 30

Inc42

Lokesh C

The Unit Economics Of India’s Voice AI Boom

India’s voice AI revolution has revolved around a few key pillars, such as speech recognition accuracy, multilingual capabilities, latency and…

15.07.2026 20

Inc42

Palak S

The Indian Kitchen’s New Obsessions

Every Indian kitchen has that one overly exploited cookware (pan or a wok) that has seen and endured it all:…

14.07.2026 20

Inc42

Shraddha G

How Yotta Is Building Its AI Infra Playbook To Serve Global Enterprises

For Yotta Data Services, it’s a race against time to build one of India’s largest pools of AI computing power,…

14.07.2026 20

Inc42

Anjali J

Inside The Numbers Lifting IPO-Bound Cult.fit

After years of prioritising expansion over profitability, Cult.fit’s pre-IPO papers and draft red herring prospectus (DRHP) suggest that the fitness…

13.07.2026 30

Inc42

Debarghya S

Unicorn Founders Go AI Native

“Not using AI is like being left behind,” Apple CEO Tim Cook’s remark captures the urgency around artificial intelligence today…

12.07.2026 20

Inc42

Team Inc42

From Elevate Education To Aukera — Indian Startups Raised $72 Mn This Week

Indian startup funding remained largely flat in the second week of July. Between July 4 and July 10, Indian startups…

11.07.2026 30

Inc42

Meha A

How PhonePe Makes Money: UPI, Loans, Merchants & More

For the everyday Indian, PhonePe is just a free UPI app. One rarely pays anything extra to PhonePe for splitting…

10.07.2026 30

Inc42

Nikhil S

Accel’s Subrata Mitra On Why AI Will Break More Founders, And How To Survive It

Accel partner Subrata Mitra has spent the better part of six decades on the difficult side of entrepreneurship — first…

09.07.2026 20

Inc42

Debarghya S

Can Green SM Succeed Where BluSmart Failed?

When BluSmart’s cabs suddenly disappeared from the roads of Delhi NCR last year, the region’s ride-hailing market — after years…

09.07.2026 20

Inc42

Ankush Das