Disney Cut Its Own Logo in Half and Got Praise. Why Other Brands Face Massive Backlash for Far Less

From Tree Hut to Sézane, redesigns often trigger customer panic. Here is why the size of the change has almost nothing to do with how people react.

EXPERT OPINION BY TEMILOLA AGBEDE

A Hulu and Disney ad campaign in Canada. Photo: Courtesy Disney

On September 21, billboards in major Canadian cities began asking a question with no obvious asker: “Hu Dis?” The green “Hu” came from Hulu’s logo, and the “Dis” was cut from Disney’s. Each billboard paired the two half-logos with a tight crop of a character or star from a Hulu show, giving the iconic Disney logo a redesign nobody........

© Inc.com