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Your AI Is Getting Dumber—and More Expensive. Here’s Why

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11.05.2026

Your AI Is Getting Dumber—and More Expensive. Here’s Why

Why your AI subscriptions are getting more expensive and less useful—and how experts are getting around the ‘shrinkflation’ trap.

BY CHRIS STOKEL-WALKER

Supermarket shoppers facing rising inflation and increasing living costs brought about by successive wars and tight economies know all too well the idea of ‘shrinkflation’. It’s a simple principle: You pay the same amount or more, but you end up with less.

The problem has blighted one in every three items........

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