Experts say if you can’t foot this bill, you’ll need to get scrappy.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Getty Images

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred dollars to six figures, according to marketers and business owners. 

But the question of how many dollars it takes to actually make an impact through an influencer marketing campaign has a much less........

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