Inc. 5000 honoree HydroJug’s leak-proof straw is giving challengers a run for their money.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Stanley, HydroJug, Owala, Getty Images

If there’s one thing we know about Gen-Zers, it’s that they love water bottles. First, they were obsessed with Stanley’s trendy tumblers, and then they became infatuated with Owala’s free-sippers.

Now, Gen-Z has gravitated toward a new “it” water bottle: the HydroJug Traveler. Gen-Z trend-watcher Casey Lewis reported in her newsletter After School that this water bottle was one of the top 15 Gen-Z holiday gifts of 2025.

Though the Traveler looks a lot like a Stanley tumbler, there’s one critical feature that makes it stand out. HydroJug’s water bottle........

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