Zach Dell aims to build a name for himself with Base Power

This is Jordan Blum, filling in for Allie. It seems we’re still dedicated to the so-called nepo baby discourse—as fair or unflattering as that term might be.

In the case of Zach Dell, who turns 30 this month, at least he’s built a home battery and tech business successfully fundraising on a $13 billion valuation. It certainly doesn’t hurt though that he carries the same surname as his father, Michael, the fifth-wealthiest person in the world—just behind the Google cofounders but ahead of Mark Zuckerberg.

But Zach Dell’s business is so based—as in Base Power (sorry, as an elder Millennial, I can’t even pull off using long-outdated slang).

And it is a unique offering that started in his home state of Texas and recently expanded to Illinois with much grander, long-term ambitions. “We want to bring Base to every neighborhood in America over time,” Zach Dell told Fortune, noting that the residential retail electricity market in the U.S. is about $200 billion. “The scale of the opportunity is just massive, and of course, we do have global ambitions. We think markets like the U.K., Germany, Australia, and potentially others are attractive as well.”

Base’s business model is a one-stop shop for the home: electricity and backup power courtesy of a battery storage system, not a standard gas generator. Instead of paying for a backup power system that can easily cost $15,000 or much more, Base offers electricity services and charges an........

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