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Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta, research claims

The top creator in Temu’s European partnership ad network on Facebook and Instagram is “YaLilly.” Her posts have been boosted by Temu and were seen more than 1 billion times across both platforms in a 16-month period ending in April 2026, according to Online Risk Labs, a cyber research organization. The only problem is that YaLilly doesn’t exist. In fact, of the top 100 creators boosted by Temu’s partnership ads, 73 are likely fakes, the research suggests.

And yet Temu spent as much as $962 million on ads like these in the period, in the U.K. and 27 E.U. countries, according to ORL.

It is not clear whether Temu is doing this deliberately or is being fooled by scammers into spending money on influencers who don’t exist. But the likely fake accounts could set up a legal quagmire for Temu, as European law bars the use of misleading advertising formats.

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